Over the past five years or so, the words 'digital' and 'social' have crept more and more into everyday business usage. In fact, I even refer to myself as a Digital Management Consultant.
Why, because these terms have become red herrings and conveniently mask what is really needed within organisations. Instead of getting hung up on the technology, businesses should be concentrating on the key steps within DNAsix® - strategy, culture, content, community, advertising and data.
This are not reliant solely on digital or social processes. In fact in many ways, these are the basic foundations for any business. Some time back, I wrote an article titled Social Business and the Making of the Model T Ford, which showed that in 100 years, although technology has changed, in many ways the basics of business have not.
So, if you are looking at growing your business in 2018 rather than getting distracted by the shiny baubles represented by the latest buzzwords of channels, concentrate instead on getting the basics right.
Happy New Year!