What is DNAsix® ?
DNAsix® helps organisations survive, compete and ultimately thrive in today’s digital marketplace.
It is an innovative digital skills and business communications e-learning and distance learning programme used to diagnose where the challenges and opportunities lie within organisations, before offering up a range of simple, cost effective solutions.
The concept is based around six basic principles:
Strategy, Culture, Content, Community, Advertising and Data
– which are then used as part of a training system which includes a series of educational videos, online ‘healthchecks’, useful downloads and a large number of easy-to-use self-help modules.
David Taylor, Founder & Managing Director
Digital Pain
We’re now over a decade into the social media and digital revolution. Doing nothing is not an option and may ultimately result in your business failing or at the very least becoming uncompetitive.
Understanding where your digital pain is can help you to formulate the right strategy for dealing with it.
From falling sales to an inability to engage with younger customers, many organisations are in a world of digital pain. As with any kind of pain though, the worst possible option is to ignore it!
How can DNAsix® help?
Communications now affects so many different areas of business – the obvious ones like sales, marketing and PR but also HR, IT, governance, recruitment and even finance.
DNAsix covers all these subjects, providing a wealth of ideas that can be easily implemented with the minimum of financial investment.
Some of the subjects covered include inter-generational communications, building a team of brand ambassadors, creating proactive social media guidelines, constructing a content reservoir, making full use of programmatic advertising and protecting your data.
We can currently help in three different ways:
1. Small and medium sized enterprises or charities
If you are an ambitious organisation looking to take your business to the next level …
If you are an ambitious organisation looking to take your business to the next level ….
a company which wants to stay ahead of the competition, or you are just keen to futureproof your business to compete in today’s uncertain world.
We have put together an innovative e-learning programme called DNAsix Communicator which includes everything you will need to create and implement your very own tailored, business communications strategy.2. Business coaches, advisors and enterprise support organisations
If you are a professional or organisation set up to help SMEs grow…
DNAsix provides you with the materials and expert training to ensure you can upskill and educate businesses in your area through a mixture of face-to-face and e-learning, workshops and presentations. DNAsix Bootcamp provides the perfect ‘train the trainer’ solution as well as a learning platform to help hundreds of SMEs to grow.
3. Larger organisations and corporate bodies
Digital skills and cutting-edge business communications strategies are vital if you wish to run a successful, modern organisation…
many of your employees, managers and even senior management team need to understand the impact of technology, remedy the communications pain points and build an inclusive communications strategy for your organisation. DNAsix offers a complete white label solution to enable you to deliver both digital skills e-learning and distance learning for your employees.
The DNAsix® TEAM
Here's our first troop of adventurers!
David Taylor
Founder & Managing Director
David Taylor is a business communications specialist with over 27 years’ experience of the UK media scene garnered from a career in journalism, in-house media relations, PR, marketing, social media training and digital management consultancy. More about David here...
He is the co-author of two books on social media - Fusion, The New Way of Marketing (2011) and The Business of Being Social (2013/2015). Plus he has also contributed a chapter to a third book titled The Social CEO. More on David's books here...
Unusually he has worked with charities and micro-SMEs, right up to global multinationals including BNP Paribas, Grosvenor, Reckitt Benckiser and PwC.
Over the past 10 years he has run hundreds of digital and social media training courses for over 3,500 professionals in the UK as well as in the US, France, Switzerland, Cyprus and Italy.
His aim is to make DNAsix® the world’s leading digital skills and business communications programme.
Gavin Howard
Lead Developer
Gavin is an App Developer and Transmedia Producer. He has created interactive media and products for a wide range of clients in multiple industries and sectors.
Gavin has produced and managed large-scale touring exhibitions based on the BBC's Walking with Dinosaurs franchise; created the first online literary portal for D/deaf children myBSLBooks and with voice coach Catherine Weate developed The Real Accent App series for theatre, film and TV professionals. Gavin has appeared on BBC Radio Manchester, BBC Radio Merseyside, BBC Radio Oxford, CBBC, CITV and also lent his voice to several commercial video game characters in the '90s.
Paul Obey
Consultant
Paul is a business consultant specialising in financial and operational matters with specific experience in the retail, real estate, hotels, care homes and private hospital sectors. Additionally, he facilitates leadership training courses around the world for professionals in the financial industry.
Paul is a chartered accountant having previously worked for a major investment bank in the City of London (for 13 years until 2009) and immediately following that set up a small privately-owned company involved in the retail sector until 2016.
He also presents a business show – On The Air with Paul Obey – on BBC Radio Kent and is a Trustee for Together for Short Lives, a charity for children with life-threatening & life-limiting conditions.
Tom Forbes
Graphic Designer
Tom is a gifted multi-disciplinary designer who has created all the branding, logos, infographics and artwork for DNAsix. He has also produced animated graphics for the company.
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