A huge amount of effort goes into brand building, whether through sales, marketing, advertising or sponsorship. However, there is another very simple way to grow your brand profile - by harnessing the power of your own workforce.
At the base you have your general employees. Depending on your business - particularly B2B - you may wish to get as many people in the organisation onto LinkedIn, using the corporate ‘boilerplate. You cannot force anyone though and it’s about inspiring people to be active in a professional manner on social media. This includes sharing company content on their own social channels.