Which brings me neatly to the other key milestone. Recently it was announced that Facebook now has 2 billion regular users. Not bad for a computer programme written to keep college students in touch with one another.
Again, I have written previously about where this social network is going (click here). It has three core areas it is focusing on:
- Connectivity. Quite simply they want all 7 billion people on the planet to be on the site. Not just 2 billion!
- Virtual reality. The next version of Facebook will be a 3D one where you will actually be able to interact in a virtual world with your friends and brands.
- Artificial intelligence. Already being used in Facebook Messenger via chatbots, Facebook see AI and machine learning as having key roles to play in the development of the site.
Whenever I consult with companies or train people to use Facebook, I make it clear that it is no longer a simple social media site. It should actually be treated as an incredibly sophisticated targeted ad platform, customer service tool and market intelligence tracker.
Along with its Instagram, WhatsApp and Oculus brands, this company really has an ambitious vision for a connected world, harnessing the sun's energy, using the latest technological developments and bringing together the human race.
Of course, without the iPhone, this would have been far harder. Indeed Mark Zuckerberg was quoted as saying he wished mobile technology has been more developed when Facebook was first created.